Resource Channel Advertising Resources

The Resource Channel Advertising Resources Website features information, books and resources on advertising. Click on any of the links below to go directly to the resource website.

  • Ad Resource Resources designed to maximize web advertising and promotion efforts.
  • Adauction.com online ad auction channel, offers media buyers an automated platform to save on quality internet ad space.
  • Adbot An auction market for Internet advertising. Auctions held once a month.
  • Advertising Age - The premier source of marketing, advertising and media news, information and analysis.
  • Advertising Channel - Features direct links to a broad range of business advertising services.
  • Advertising Law - Maintained by a partner in the Washington, D.C. law firm of Arent Fox Kintner Plotkin & Kahn.
  • Advertising Law Resource Center - Contains information for advertisers, agencies, attorneys, and other ad professionals. They publish "Advertising Compliance".
  • Advertising Quotes - A variety of quotes concerning some aspect or effect of advertising from the Dept of Advertising at the University of Texas at Austin.
  • Advertising World - Resources for advertising & marketing professionals, students, and teachers. The most extensive collection of advertising-related links on the Web!
  • American Advertising Federation - An Association of over 50,000 members committed to making advertising a positive force in America's economy and culture.
  • American Association of Advertising Agencies - A management-oriented, national trade organization representing the advertising agency business.
  • American Newspaper Network - Newspaper Rates & Data for most newspapers around the country.
  • Asian Advertising & Marketing Online - Source of professional information for the Asian marketing, advertising and media.
  • BackChannel News Letter - From the American Association of Advertising Agencies.
  • Banner Exchange Services - A central listing of sites and organizations offering banner exchanges.
  • Communication Arts - For graphic designers, art directors, copywriters, photographers, illustrators, and multimedia designers.
  • Gallery of Advertising Parody - Ever been sick of lame ads, dumb ads, ads that exploited everything from women to bald guys?
  • GuestFinder - Service for people who work in the media to find guests and interview sources.
  • Institute for the Study of Business Markets - Sponsored by the Smeal College of Bus. Admin. at Penn State.
  • Lifestyle Game - Use Equifax's Consumer Segmentation system to analyze a zip code.
  • Magazinedata - Rates, demos, data and online media kits for major consumer magazines.
  • Media Central - Daily Source for Media and Marketing Intelligence. By Cowles New Media.
  • Narrowline Runs Brought To You By (tm), a "Two-Way Transaction Marketplace for Buying and Selling Internet Advertising"
  • On Line Advertising Forum - Provides you with the information you need in order to make educated, informed decisions about online advertising.
  • PROMO Magazine - Devoted to sales promotion agencies and issues.
  • Promotional Products Association - A resource to find specialty promotional products distributors.
  • Webtrack - Who's doing what in Web advertising. Includes a list of sites that accept advertising, trade links, etc.
  • Yahoo's top 200 search words - The top 200 keywords that Internet users use for searching on Yahoo.

Books on Advertising (In Association with Amazon.com)

  • Advertising on the Internet by Robbin Lee Zeff, Brad Aronson, Robin Zeff, Bradley Aronson - A hands-on guide to buying and selling advertising space on the World Wide Web. There are two main areas of advertising on the Internet that people are trying to learn: how to buy advertising space on someone else's Web page, and how to sell advertising on their own Web site. This book gives advertising managers and designers the information they need to put quality advertising on the Internet. 300 Pages. List Price: $24.99, Our Price: $19.99, You Save: $5.00 (20%)
  • 101 Ways to Promote Yourself by Raleigh Pinskey - From business cards to bounce back cards, from the media to mainstream marketing you'll learn how to tap new markets, win new business and leave your competition in the dust. Like my seminars on the topic, you won't leave in the middle, you won't fall asleep and you won't go away empty handed. This book is filled with 101 no cost-low cost ways to increase your profits and help others to succeed as well. 393 Pages. List Price: $5.99, Our Price: $4.79, You Save: $1.20 (20%)
  • Six Steps to Free Publicity : And Dozens of Other Ways to Win Free Media Attention for You or Your Business by Marcia Yudkin - Written in the same engaging style the author brought to her highly successful Smart Speaking and He and She Talk, this savvy, start-to-finish guide shows the easiest, fastest, cheapest ways to get featured in newspapers, magazines, radio, or TV, how to create attention-getting tip sheets, letters, and press releases, and more. 230  Pages. List Price: $10.95, Our Price: $8.76, You Save: $2.19 (20%)
  • The New Publicity Kit by Jeanette Smith - 339 Pages. List Price: $19.95, Our Price: $15.96, You Save: $3.99 (20%)
  • Guerrilla P.R. : How You Can Wage an Effective Publicity Campaign... Without Going Brokeby Michael Levine - The manifesto for waging a street-smart publicity campaign with no or low cost strategies from one of Hollywood's most successful publicists. List Price: $13.00, Our Price: $10.40, You Save: $2.60 (20%)

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Last modified: August 05, 2007